Orvis
Art Direction & Design
Strategy, Messaging, Digital, Print, OOH

Heritage outdoor retailer Orvis needed to modernize perceptions and expand their appeal beyond traditional fly-fishing enthusiasts. We developed an authentic storytelling campaign featuring real customers across diverse age groups and activity levels, showcasing the breadth of Orvis's offerings through three core narratives: customer stories, product stories, and conservation stories. The campaign successfully drove growth, awareness, and engagement while preserving the brand's 165+ year legacy of outdoor authenticity.